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TVTV (short for Top Value Television) was a San Francisco-based pioneering video collective founded in 1972 by Allen Rucker, Michael Shamberg, Tom Weinberg, Hudson Marquez and Megan Williams. Shamberg was author of the 1971 "do-it-yourself" video production manual Guerrilla Television. Over the years, more than thirty "guerrilla video" makers were participants in TVTV productions. They included members of the Ant Farm: Chip Lord, Doug Michels, Hudson Marquez and Curtis Schreier; the Videofreex, Skip Blumberg, Nancy Cain, Chuck Kennedy, and Parry Teasdale. TVTV pioneered the use of independent video based on wanting to change society and have a good time inventing new and then-revolutionary media, ½" Sony Portapak video equipment, and later embracing the ¾" video format.
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Covers the 1976 Super Bowl in Miami, but the coverage barely touches on the game itself. It’s a media-commercial orgy, beneath which are beaten up players who are like trained animals in the circus. As in most of their shows, TVTV went places no cameras had gone before: hanging out in the locker room with the Dallas Cowboys; giving the Pittsburgh Steeler players their own video camera to shoot in their off-limits dormitory; talking to players’ wives; and having Bill Murray color-commentate a touch football game of Hall of Fame players like Johnny Unitas. Fat cat owners on yachts and insane fans in Gorilla outfits also make an appearance. Why do these guys play football? To quote behemoth lineman Ernie Holmes: “I enjoy kicking ass. I am an ass kicker.”